I've spent 25 years doing what few directors can: finding the story that changes everything.

 

Not the story people think they have. The one underneath — the one that, once told the right way, the whole world recognizes as its own.

 

Caravaggio: Soul and Blood became the most-watched art documentary in Italian cinema history — and then kept going. №1 at the box office in more than 10 countries. Distributed in 40+. €2M in just 5 days. It didn't just break records. It redefined what an art documentary could do commercially and culturally, becoming a global benchmark for the entire genre.

 

Kobe: An Italian Story debuted as Amazon Prime's second most-watched title worldwide. A basketball player. An Italian city. A story about identity, belonging, and becoming. The whole world recognized something in it.

 

Costa Concordia: Voices from Disaster reached 160M viewers across 180 countries. A shipwreck everyone already knew about. What they didn't know was what happened inside the people who lived it. That's the pattern. The event is never the story. The person is.

 

Golden Globe for Best Documentary. Prix Europa. Forbes list of the most creative Mexicans in the world. Venice Film Festival nomination. Twenty-five years working with National Geographic, BBC, Sky, ZDF-ARTE, History Channel, Amazon Prime Video.

 

Not all my work has been on the big screen. As the creator of SPTV — the world's first in-house editorial channel for a luxury hotel group Starwood Hotels and Resorts — I built an editorial vision from scratch, led the launch across EMEA, Asia, and Pacific, and watched it become a benchmark the entire hospitality industry ended up following. When content strategy is right, the market doesn't just respond. It copies.

 

I developed the same approach at Gambero Rosso, where I helped shape one of Italy's most recognized food and wine media brands into a global content TV platform.

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​I started very young at Grey Advertising, building narratives for brands like Procter & Gamble, Nissan, and others who needed to reach millions and be remembered winning Cannes Advertising Awards.

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The pattern was always the same. Find the story underneath the story. The one that, once told the right way, changes everything.

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Then I walked the Camino de Santiago. Eight hours a day. No crew. No script. Just people — and the questions they'd spent years avoiding.

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It was the most powerful work I've ever done.

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→ Walk True. The Camino de Santiago. A turning point in your life.